Bullying can take many forms, especially in our constantly evolving social environment. Most anti-bullying campaigns ask adolescents to step-in on behalf of the bullied to be an ally without getting to the root of the bully’s own behavior. This sense of social responsibility is good, however it does not transcend all environments and relationships.

Meet BecauseOfYou.Org. Their concept inquires all youth to be introspective and mindful of their own actions, language, and conduct.